Are Online Events the Next Scholarly Content Type? A Case Study with the American Medical Association

Webinars, broadcasts, screenings: interactive online events are everywhere in scholarly communications. But they're also nowhere in particular. Lost between platforms, random logins and expired links, events are as hard for publisher and society staff to put together as they are for attendees to attend them. What if scholarly online events were run directly on their natural home, content platforms and society websites, and powered by streamlined workflows? Can the scholarly record be co-created in real-time with your audience? Do interactive experiences with your audience show the long-term value of a publisher and the limits of AI? Discover how the American Medical Association, in partnership with Cadmore Media, has developed and is growing AMA Broadcast, an online event management platform that allows the society to run highly successful webinar programs with high production value, sophisticated moderation tools, and powerful workflows, from scheduling to final on-demand publication.